Sets the strategy on every account, owns client relationships at the top and buys media on the brands where the stakes are highest.

Simon built Growth Mate around one rule: spend follows margin. Nick Mayer Art was run by Simon alone; on CHUUG, Loose Leaf Tea Market and SafeCarry, Simon leads the team. Clients work with the founder directly, from the first audit to the scale tests that decide where the next dollar goes.

Brands Simon has worked on.

We scaled Loose Leaf Tea Market from $120K a year to $16.8M a year in 3 years.Role: Account lead We grew CHUUG’s revenue from £2.3M a year to £6.2M a year within 12 months of taking over.Role: Account manager and senior media buyer We took SafeCarry from a brand-new business with $0 in revenue to $2.1M a year, annualized, in 8 months.Role: Account lead and media buyer We took Exchange Life from $36K a year to $26M in gross revenue over the last rolling 12 months.Role: Account manager We scaled Kate Hewko from $1M a year to $6.5M a year, annualized, at 7.57x ROAS.Role: Account owner We took Lone Peak Overland from $3.6M a year to $14.4M a year, annualized, in 3 months, with a peak revenue day of $185,000 and a ROAS of 37x.Role: Founder and CEO We got Flavortown’s product pages converting at 2–4%.Role: Account lead We took Cristy Cali from $360K a year to a 7-figure-a-year business.Role: Account manager and senior media buyer We scaled Nick Mayer Art from $72K a year to $1.7M a year, annualized, in 1 month.Role: Ran the account We drove $747K in sales for The Fitzroy by scaling up their ads.Role: Lead media buyer and strategist We grew Natural Earth Paint’s sales 43.9% year over year, with 119% more new customers.Role: Account lead, media buying and reporting We grew Aaron Basha’s store revenue 11.4% on ad spend of just 4% of sales.Role: Account manager and media buyer We cut Glass Flooring Systems’ cost per enquiry on Google from $353 to $221.Role: Account lead and operator We grew 700 Miles Publishing from $205K a year to $721K a year in sales, annualized.Role: CEO We turned Wield VR’s December revenue from 40% down to 30% up year over year. We reached cold audiences for Aurora Fragrance at £0.51 per click.Role: Media buying We got Moonster Leather’s branded search converting at 5.7%.Role: CEO We built and verified 12 pages for My Love Intelligence before launch. We drove $100K in sales for Style Edit from Meta ads. We grew Dog is Good’s revenue from ads by 158%.Role: CEO We brought Southern Slumber’s Meta cost per acquisition to $38.24.Role: Strategy and website audit

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