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Case study · My Love Intelligence
12 pagesbuilt and verified before launch

We built and verified 12 pages for My Love Intelligence before launch.

How a pre-launch check against the payment processor caught a shop about to charge $49 for a product labelled $28.

Industryrelationship coaching and education, direct-to-consumer digital products.
Case startMay 2025
Team on this account
Simon Kristensen
Channels & tools
Shopify
CASE IN SHORT

a 12-page site was rebuilt for a founder whose shop showed no prices at all, then every figure on it was checked against her live Square pages rather than the design. Two were wrong and one was badly wrong: the Love Book and Card Set was showing $28 when Square charges $49. She heard it from us, already fixed.

Client voice.

“Stephanie is about to cancel myloveintelligence.com website and says we should put ours up ASAP.” Dr. Shamanie Thompson, founder, My Love Intelligence, 2026-09-03.

My Love Intelligence

Key results.

Delivery numbers, not performance. The rebuilt site has never served her domain, so no traffic, conversion or revenue figure exists.

$28 displayed against $49 chargedSHOP ERROR CAUGHT PRE-LAUNCH
12PAGES BUILT AND VERIFIED LIVE
5EXISTING URLS PRESERVED BY 301
My Love Intelligence

Challenge

Dr. Shamanie Thompson sells a $97 Love Intelligence Code report, a birth-data reading emailed within 48 hours, at the bottom of a ladder running up to workshops, retreats and 1:1 coaching. The work is her late father’s. Her site was built by an outside vendor on that vendor’s own Elementor Pro licence, so she did not control her page builder.

The live site argued against itself. The logo said Relationship Medicine while the domain, the product and every call to action said Love Intelligence. The homepage shipped a broken empty section. All three legal pages were completely empty, with no content in the HTML at all. The shop displayed no figures anywhere, so a buyer only learned what they would be charged after landing on Square. And there was no free entry point of any kind: the only rung was a cold $97 ask.

The acquisition side matched. On a call of 2026-03-04 the Google ad on the offer was recorded as generating zero leads, and a Facebook lookalike was out of reach: the list held 70 String Connect emails against Facebook’s 1,000-contact minimum.

She had already asked for more. In November 2025 she wanted the Love Intelligence app built; Simon benchmarked a comparable build at 1,000 to 1,400 hours and about $60k, and her constraint was affordability, not timeline. She built a version herself on Base44, which changed the job: integrate the app she owns rather than sell her one.

My Love Intelligence

Solution

Step #1. Settle the brand before writing a line.

We scraped all 14 live pages and wrote a 324-line redesign master prompt, every business fact verified against her own site and a hard rule against inventing others. It resolved the split identity and banned the old funnel: no cold $97 ask as the only entry point, the free quiz rung must exist.

Step #2. Rebuild against the real systems.

The prototypes were desktop-only, declaring min-width 1080px with no mobile layout. We stripped the React runtime, rebuilt each page as plain semantic HTML on one stylesheet, and wrote the three-breakpoint responsive system at 1080, 860 and 640 that the prototypes lacked. All 48 images resolve and the asset folder came down from 5.6 MB to 1.4 MB. The prototype basket counter became four real checkout links, one Amazon and three Square, all confirmed HTTP 200. Every displayed figure was then checked against her live Square pages, which is where the $28 against $49 turned up. The corrected set reads $12.99, $12.99 and $49, with the guided journal linked to Amazon instead.

Step #3. Break nothing that already earns.

Her three journal articles were rebuilt at their existing canonical URLs rather than under /journal/, because moving them would have orphaned that SEO. Five 301 redirects were built and verified. Staging was kept noindex so the rebuild could not outrank her own live site, and GA4 was gated to the production domain. The 184-line cutover prompt names every record that must survive, under one binding constraint: change exactly one A record, because her Microsoft 365 email runs through the same zone.

Step #4. Run the review loop and archive it.

Three rounds went through Feedbucket: 21 items in round 1, then 48 in round 3, implemented across all 12 pages in one pass, with Relationship Medicine made a registered mark in 32 places. All 67 items were archived permanently before the review tool’s account expired, because the hosted copy disappears with it.

Results

✓The shop error was caught before a visitor saw it: $28 displayed against $49 charged on Square.
✓12 pages built, populated and verified live, up from the first build’s six prototypes plus a 404.
✓Search equity preserved: three journal articles kept at their live canonical URLs, five 301 redirects verified.
✓Three empty legal pages replaced with real content, marked as needing her review and not lawyer-checked.
✓Asset weight down 75%, from 5.6 MB to 1.4 MB, all 48 images verified resolving.
✓Not live. As at 2026-09-04 the site sits on staging and myloveintelligence.com still resolves to the outgoing vendor’s box. No traffic, conversion or revenue number exists for this engagement, and none can until cutover.
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