We scaled Kate Hewko from $1M a year to $6.5M a year, annualized, at 7.57x ROAS.

Kate Hewko came to Growth Mate selling roughly $86K a month. That is a real business. There was no emergency, no collapsed tracking, no account on fire, and that is exactly what makes this class of problem hard to sell a solution to. The founder was not asking anyone to fix demand. The question was how to buy a lot more of it without paying more for every order that came back.

Brands stall at this size for a reason that is rarely visible from inside the ad account, and the usual answer they are given is to raise budgets and accept the return getting worse. That trade is what most founders at $86K a month have already tried by the time they call somebody. It is also the trade that makes the next six months feel busy and change nothing.

The brand sold in one market. Every order came from home.

Step #1. Treat it as a scaling problem, not a rebuild.

Meta was the only paid channel Growth Mate ran on this account. No Google, no second platform, no diversification for its own sake. Creative strategy sat next to the media buying as the second line of work rather than as something the client supplied and the agency ran.

Simon ran the account himself. No account manager sat between the person making the decisions and the person answering for them, which is unusual on an account this size and is the part of the arrangement most founders in this band ask about first.

Step #2. Take the brand into markets it had never sold in.

Expansion was a deliverable here rather than something that happened by accident once the domestic campaigns were saturated. The brand finished the engagement selling in countries it had not sold in before.