Attribution
We measure what each channel really contributes, with store revenue as the source of truth instead of what each platform claims.
CONNECT WITH SALES
THE PROBLEM
Every platform takes credit
Add up what Meta, Google and email each report and you often get more revenue than the store made. Budgets built on that overspend.
THE METHOD
Blended first, then by channel
We start from blended MER, all revenue divided by all spend, then use holdout tests and post-purchase surveys to split credit fairly.
THE DECISION
Budget where it earns
Clear attribution shows which channel to scale and which to cut, so the next dollar goes where it returns the most.
Key benefits
- ✓Budget decisions based on revenue that actually happened
- ✓A clear view of what each channel adds
- ✓No more double-counted conversions in your reports
Our approach
- ✓Set up blended MER and new-customer reporting from store data
- ✓Run holdout and scale tests to measure incrementality
- ✓Report channel contribution monthly and move budget accordingly
Typical questions
Good questions. Clear answers
Contact us
Book a discovery call about your business goals
- ✓Non-binding introductory meeting
- ✓Explore your growth potentials
- ✓Talk to our experts
Email usIf you prefer to write to us directly, you are of course also welcome to do so.
Only contact us if your monthly revenue is above $100,000.