a streetwear brand at $6.1K a month grew past $80K a month, roughly 13 times its starting revenue, and did it without trading return for volume. Average order value rose 22% across the same run and ROAS came in at 4.94x. Part of the selling moved off email and onto ManyChat, where a 10% discount bought the opt-in and the brand then sold to that list by broadcast.
Key results.
Revenue multiplied while the return on each ad dollar stayed near 5x and the basket got bigger, so the growth did not come from buying volume at a worse price.
Challenge
Red Rebel Armour was doing $6.1K a month.
Solution
Step #1 Move the selling into messenger.
The most concrete piece of work is a ManyChat program that ran almost in place of email marketing. Someone signed up, and the brand then sold to them through the messenger list rather than through an inbox. Broadcast messages went out the way an email campaign would.
The opt-in was bought the same way an email opt-in is bought. A 10% discount in exchange for the signup, mirroring the standard email capture offer rather than replacing it with something exotic.
Step #2 Point the paid budget at the opt-in.
Ads ran specifically to push people into ManyChat rather than straight at a product page, and the selling happened after the opt-in rather than in the ad. That is a different unit economic from a cold first-purchase campaign, because the ad only has to buy a subscriber and the list carries the rest.
Results
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