Marketing Mix Modelling
A statistical model of how each channel and outside factor drives sales, used to plan budgets on numbers rather than hunches.
CONNECT WITH SALES
THE BIG PICTURE
Beyond click-based tracking
MMM looks at spend, sales and outside factors such as seasonality over time, so it captures effects that clicks and pixels miss.
THE PLAN
Budgets you can defend
The model shows where the next dollar returns the most and where spend has hit diminishing returns, channel by channel.
THE CHECK
Tested with real money
We validate the model with scale tests and holdouts, so the recommendations hold up when budgets move.
Key benefits
- ✓A budget split based on measured returns
- ✓Diminishing returns spotted before you overspend
- ✓Planning that accounts for seasonality and brand effects
Our approach
- ✓Collect and clean two years of spend and sales data
- ✓Build the model and calibrate it with scale tests
- ✓Turn the results into a quarterly budget plan
Typical questions
Good questions. Clear answers
Contact us
Book a discovery call about your business goals
- ✓Non-binding introductory meeting
- ✓Explore your growth potentials
- ✓Talk to our experts
Email usIf you prefer to write to us directly, you are of course also welcome to do so.
Only contact us if your monthly revenue is above $100,000.