Simon visiting Kita Centella, founder of Loose Leaf Tea Market, in Arizona, US.
Simon visiting Kita Centella, founder of Loose Leaf Tea Market, in Arizona, US.
Client
Loose Leaf Tea Market
Industry
Food and beverage
Focus
Acquisition · Consulting
Photo
Simon visiting Kita Centella, founder of Loose Leaf Tea Market, in Arizona, US.

$650K/yr to $13.7M/yr

annual revenue in 3 years

How Loose Leaf Tea Market went from $650K a year to $13.7M a year in 3 years.

$650K → $13.7M ANNUAL REVENUE IN 3 YEARS
$34K → $406K MONTHLY SALES, AUGUST 2023 TO JANUARY 2024
Fractional CMO ADS, EMAIL, WEBSITE, CREATIVE, SYSTEMS AND HIRING, ONE TEAM

Kita Centella has been making healing teas since 1998. In 2022 her online store sold about $650K. We took over her ads in June 2023, and monthly sales went from $34K in August 2023 to $406K in January 2024. Three years in, Loose Leaf Tea Market sells $13.7M a year, and we act as its fractional CMO: the ads on every channel, the emails, the website, the creative direction, and the systems and team behind them.

Challenge

Kita built Loose Leaf Tea Market on teas she has been making since 1998, and on customers who love them. In 2022 the online store sold about $650K.

When we started in June 2023, the store was selling about $38K a month. The teas were proven. The store needed ads that could find new customers at scale.

Kita also wanted to grow the brand without running all of its marketing herself.

Solution

Step 1

Unlock the ads.

We took over the ads in June 2023. Monthly sales went from $34K in August 2023 to $406K in January 2024, about twelve times in five months.

Step 2

Open every channel.

We kept Meta growing as the main engine and added Google, Microsoft and TikTok ads and the Google Shopping feed, run by one team.

Step 3

Own the rest of the funnel.

We run the email programme, build and improve the website on Shopify, and sit in with Kita’s in-house creative team to guide the content that feeds the ads.

Step 4

Build the company behind the brand.

As Kita’s fractional CMO we built the operating systems her team runs on in Asana, a people development system with career ladders, job descriptions and reviews, and helped hire the right people. Simon has flown out to Arizona to work with the team in person.

Results

$650K a year to $13.7M a year in 3 years, about twenty-one times bigger.

Monthly sales from $34K to $406K in the first five months, August 2023 to January 2024.

One Growth Mate team runs the ads on every channel, the emails, the website and the creative direction, and builds the systems and the team behind them.

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