CHUUG’s founder calls Simon “our CMO”. This is the work we do for CHUUG.

August 2025 WE STARTED RUNNING CHUUG’S META ADS

“Our CMO” WHAT FOUNDER MIKE CHAMBERLAIN CALLS SIMON

One channel → four META FIRST, THEN GOOGLE AND PINTEREST ADS AND KLAVIYO EMAIL DESIGN AND BUILD

CHUUG sells The Original Rope-Handled Tankard direct to its customers, and its founder, Mike Chamberlain, leads the business. We have run CHUUG’s Meta ads since August 2025. The work has since grown to Google and Pinterest ads, the Google product feeds, static ad creative, email design and build, and design work for the site.

Challenge

CHUUG is a founder-led brand, and Mike Chamberlain sets how it looks and sounds. Our work starts from his brief.

Mike wanted one team that could work across the ads, the email and the creative, and keep them consistent.

Every ad, email and shopping listing has to keep to CHUUG’s brand guidelines, and the work has to be ready before Christmas shopping starts, not halfway through it.

Solution

Step 1

Add one platform at a time.

We run CHUUG’s Meta account day to day. We have run its Google Ads since October 2025, and today they include the shopping ads that run inside Performance Max and the product feeds behind them. We also run its Pinterest ads.

Step 2

Make static ads for the account.

Our designers make CHUUG’s static ads in batches built around gifting moments and everyday reasons to buy. Each concept is reviewed independently before it reaches a shortlist, and every line is checked against CHUUG’s brand guidelines. CHUUG’s own team makes its video.

Step 3

Run email as one programme.

We design and build CHUUG’s Klaviyo email.

Step 4

Design for the site.

We design new pages for CHUUG’s site with Mike. CHUUG’s own team runs the website.

Step 5

Meet every two weeks.

Simon joins Mike’s reviews every two weeks, and a named Growth Mate team does the work between them.

Results

The work has grown from Meta ads in August 2025 to Google and Pinterest ads, the Google product feeds, static creative, email design and build, and design work for the site.

We write product titles and descriptions for its Google Shopping feeds.

CHUUG’s founder calls Simon “our CMO”.

More than a year in, CHUUG is still adding to what we do.

“I hugely value your involvement in this. You know, you’re the CMO, you’re the marketing guys.” Mike Chamberlain, founder of CHUUG, 2026

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